Customer Journey Audit


In 90 minutes we audit where in your business you’re leaking leads & revenue and where you leave money on the table.


focus areas
minutes intensive
clear action plan
ready to implement
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Optimizing your customer journey brings peace of mind, clarity, and potential for revenue growth.

potential for revenue growth

Your customer journey and customer experience are the secret to happy clients that turn into ambassadors and increase the customer lifetime value.

Discover how an optimized customer journey can help you achieve steady business growth without spending more hours on marketing to attract new clients.


What we do in the customer journey audit:

  • Identify opportunities to generate more leads and revenue through your customer journey.
  • Are the steps in your customer journey aligned?
  • Where do you ‘leak’ leads and revenue?
  • Where can we spot opportunities to generate more leads and revenue.

Book your customer journey audit

This is for you if

  • You notice that your offers aren’t aligned.
  • You’re curious if your offers are logically structured or if it can be streamlined for revenue growth and customer retention.
  • You spend many hours looking for new revenue models or passive income streams and doubt about what would be the best choice for you.
  • You want to simplify and increase revenue without spending more time on marketing. Can it be done more efficiently?

After the audit you have:

  • Clarity on where in your customer journey you’re leaking revenue and leads.
  • You know where there is potential in your customer journey to increase revenue.
  • Overview, focus and feel in control of your business growth opportunities.
  • A clear action plan to implement on your own.

A streamlined customer journey audit helps

guide your clients step by step towards their goal

Without overwhelming them



You’ll receive a questionnaire to prepare for the session, so we can make the most of our time together. 



We’ll examine your product offerings and customer journey together, identify ‘gaps’ and opportunities, and discuss possible new revenue models that align with your vision and goals.


Action plan

After the session, you’ll receive a clear action plan to implement on your own.


Handy PDF guide for a baseline audit and weekly evaluation worth 49 euros.

As a gift, you’ll receive a clear PDF guide to help you do a baseline audit and prioritize your weekly tasks. The guide also includes weekly evaluation sheets, so get instant clarity on where you can optimize for even better results. . 

By taking action now, you

  • Take control of your business growth.
  • Get overview, focus, and peace of mind because your customer journey is logically structured.
  • Receive a personalized action plan to implement on your own, so you can focus on optimizing your customer journey.
  • Increase revenue without having to spend more hours on marketing.

If you wait a bit longer

  • You’ll continue to ‘leak’ leads and revenue and spend valuable time on marketing that isn’t giving you the best return on investment.
  • You’ll take ‘shot in the dark’ actions that don’t always directly contribute to your desired outcome. Wasting precious time that you could also spend with your family and friends 😉 
  • You’ll continue to overwhelm your potential clients since you’re not guiding them in a logical, manageable way towards their goal.

Happy clients


Ilona Dielis Marketing & Business Strategist Gold Coast

Hi, I'm Ilona

Marketing & Business Strategist and NLP Master Practitioner.

It’s my mission to help successful business owners like you take control of their business growth and their freedom. So they can truly experience life now and don’t have to wait until ‘later’ or their retirement.

Ambitious starters and experienced entrepreneurs ask me to help determine a simple strategy to achieve their business ambitions in a way that aligns with their core values and vision. This ensures alignment with their dream life and target audience, making running their business more enjoyable – and not without success!

For example, my client ZAPFLER Craft Brewery won the prestigious “best craft beer brewery” award in Shanghai multiple times thanks to my marketing strategy. Another client was completely fully booked before their location even opened.

I’ve been helping online business owners and SMEs grow since 2018. As a marketing & business strategist, I guide entrepreneurs on strategy, marketing and streamlining processes.

customer journey audit

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Happy client



A customer journey audit is an analysis of the journey someone takes from the moment they see or hear about your business for the first time until they start working with you and potentially become an ambassador.

During the audit, we analyze if your customer journey is logically structured, identify where you are leaking revenue and leads, and pinpoint opportunities to improve the customer experience and boost revenue.


The customer journey audit takes four hours.

In 90 minutes you’ll get clarity on where you’re leaking leads and therefore leaving revenue on the table. You also get a clear action plan so you can optimize your customer journey by yourself. 

The investment for the audit is €250,—excl. VAT. This includes the audit (in which we also start working on 10% of the gaps that create 90% of the lead leaks) and a clear action plan to continue implementing the improvements after the session. 

If you decide to join The Journey coaching program, you can use this investment as a discount for the program. Essentially giving you an extra 90-minute 1:1 session for free.

After the audit you know where in your customer journey you’re leaking leads and revenue. You have a clear action plan to optimize your customer journey which takes away the guesswork on what to imrpove or what to do today. 

Optimizing your customer journey can result in you being able to get more ROI from your marketing activities.  

You also know where there are opportunities for growth. 

No, it’s no problem if you don’t have a clear customer journey.

If you do have a simple customer journey, we can use this as the starting point of the analysis. 

If you don’t have a customer journey we will start mapping a simple customer journey for your business.

No problem, feel free to send me a message on

customer journey audit

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